„Profiling” in times of crisis

In the current context, all those with activities which are suit for this purpose, have rapidly moved in on-line. For a swift increase of their customers’ database, they use various functionalities/apps which are based on marketing “profiling”.

Even if it is a great idea, one must not forget about the data privacy!

Thus, before actual implementation, a data protection impact assessment should be performed by IT specialists, together with the amendment of the related policies used on the webpage and obtaining the consent of the consumers.

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